Production

The campaign, which built on Citra’s brand credibility as a renowned body care brand, aimed to increase brand awareness of Citra Goat Milk Body Wash and grab market share from low-tier goat milk body wash products by communicating the product benefit of actual brightening due to natural ingredients (goat milk, Vit E, and Niacinamide).

MEAS set out to carve out a space for Mom Café focused on educating audiences about the importance of infant, child and personal care for mothers.