Challenge:
The transition to a green economy that focuses on social equity and reducing damage to the environment has been accelerating in recent years. To reach this goal, there needs to be sustainable stimulation not by activist alone but also by corporations who envision an alternate vision for growth and development.
Insight:
As a leading business conglomerate in the ASEAN region, the Siam Cement Group (SCG) has committed to taking the lead in applying circular economy to its business operations by engaging a green economy mindset. To drive this initiative, a strategy of inclusivity was developed to include the management and staff of the SCG Group as well as the public audience to contribute to making this approach a reality.
Result:
Anyone Can Contribute to Making a Better Tomorrow!
Instead of just creating a typical campaign to raise awareness or solicit participation, MEAS created an unexpected and moving campaign to envision and experience what our future would look like if everyone worked together and contributed towards making a better world.
A digital campaign was rolled out giving glimpses of what the SCG Group was doing on a daily basis every day to address issues associated with climate change, environmental pollution and damage. Audiences were given an experiential journey of arriving at what could be with everyone contributing towards making a better tomorrow.
