To position Budweiser as a brand that encourages young people to pursue their true passion via the Budweiser Global Campaign "Yours To Take“.
Utilizing experiential endorsements from KOLs a series of videos were produced to support on-ground activation activities and social media engagements across multiple digital platforms.
A digital campaign was initiated to educate younger target audiences in "Truth or Dare" in situations where KOLs would discuss trendy topics that our target audience can relate to.
A digital campaign was rolled out giving glimpses of what the SCG Group was doing on a daily basis every day to address issues associated with climate change, environmental pollution and damage.
A four-episode video series was created with the idea of placing the simple gesture of a smile at the centre of everyday life. 
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