Challenge:
In terms of brand equity, there has been limited awareness of Hoegaarden’s main variants so far. Partially that is also due to the fact that the brand has not had a full scale communication to touch upon seasonality during its first launch in Cambodia. Taking note of this challenge and also of the white space opportunity in Cambodia market, and with the goal to celebrate the love season, Hoegaarden planned to build further the brand’s awareness by bringing in the relevant “Hoegaarden Rosée, Love Is In The Air Limited Edition” variant.
Insight:
As everyone is trying to cope with a busy and hectic life, it is important for people to take a break, slow down and let their inner selves know that they deserve to be loved and need to express their love to keep their life going on beautifully. The love season is a great time for this.
Result:
Idea
Love is always all around and is to be celebrated amongst us all. Hoegaarden with its fantasy vibe inspired by western mythology, expectedly brings a new euphoria to the fans, emotionally and mentally; especially to couples, friends, and family.
When “The Gaarden Is Open”, the participants can enjoy the benefits of a lovely and romantic garden, surrounded by fantasy and amorous vibe.
Link event video: https://fb.watch/j9s69i4snG/
