Challenge:
Korean retail chain store brand for infant, child and mother care products – Mom Café – needed a new communication strategy to boost its brand share. As there was no outright brand leadership for retail chain store for its market category in Cambodia, we knew that there was a big opportunity for the Mom Café retail chain store brand to become a leading advocate of awareness and spokesperson for infant, child and mother care products.
Insight:
Given that the subject of child and mother’s personal care is not as glamourous a topic covered widely in Cambodia’s digital domain, MEAS set out to carve out a space for Mom Café focused on educating audiences about the importance of infant, child and personal care for mothers.
Result:
More Than Just Infants, Children and Mothers!
Who better to talk about infant, children and personal growth and development than women who are themselves mothers? To create some noise, MEAS and Mom Café created a streaming “MOTHER’S TALK SHOW” series that address the concerns of mothers on topics from infant and child growth, development and care to personal health and mental wellness for the family.
Mom Café’s “MOTHER’S TALK SHOW” series was produced in 30-minute plus segments streamed over YouTube and Facebook. The series was perceived well by audiences who reacted with positive comments and feedback on Mom Café’s social media channels as topics covered during the show touched matters that audiences cared about.
