Event and Activation

The event’s goal was to introduce the new limited SKU, Hoegaarden Rosée Limited Edition under the theme “Love Is In The Air”, build brand awareness and celebrate the love season. It also aimed to foster mass audience interest and consideration of Hoegaarden by generating a “wow factor”.

The campaign was amplified and supported by both online and offline channels to create buzz and obtain reaction from audiences.

Sampling was done on ground with positive feedback received from audiences while an exciting buzz at the most romantic time of the year was generated with much success for the brand.