The campaign, which built on Citra’s brand credibility as a renowned body care brand, aimed to increase brand awareness of Citra Goat Milk Body Wash and grab market share from low-tier goat milk body wash products by communicating the product benefit of actual brightening due to natural ingredients (goat milk, Vit E, and Niacinamide).
The event’s goal was to introduce the new limited SKU, Hoegaarden Rosée Limited Edition under the theme “Love Is In The Air”, build brand awareness and celebrate the love season. It also aimed to foster mass audience interest and consideration of Hoegaarden by generating a “wow factor”.
Utilizing experiential endorsements from KOLs a series of videos were produced to support on-ground activation activities and social media engagements across multiple digital platforms.
A digital campaign was initiated to educate younger target audiences in "Truth or Dare" in situations where KOLs would discuss trendy topics that our target audience can relate to.
A digital campaign was rolled out giving glimpses of what the SCG Group was doing on a daily basis every day to address issues associated with climate change, environmental pollution and damage.
