To position Budweiser as a brand that encourages young people to pursue their true passion via the Budweiser Global Campaign "Yours To Take“.
The campaign, which built on Citra’s brand credibility as a renowned body care brand, aimed to increase brand awareness of Citra Goat Milk Body Wash and grab market share from low-tier goat milk body wash products by communicating the product benefit of actual brightening due to natural ingredients (goat milk, Vit E, and Niacinamide).
The event’s goal was to introduce the new limited SKU, Hoegaarden Rosée Limited Edition under the theme “Love Is In The Air”, build brand awareness and celebrate the love season. It also aimed to foster mass audience interest and consideration of Hoegaarden by generating a “wow factor”.
Utilizing experiential endorsements from KOLs a series of videos were produced to support on-ground activation activities and social media engagements across multiple digital platforms.
A digital campaign was initiated to educate younger target audiences in "Truth or Dare" in situations where KOLs would discuss trendy topics that our target audience can relate to.
A digital campaign was rolled out giving glimpses of what the SCG Group was doing on a daily basis every day to address issues associated with climate change, environmental pollution and damage.
A four-episode video series was created with the idea of placing the simple gesture of a smile at the centre of everyday life. 
The campaign was amplified and supported by both online and offline channels to create buzz and obtain reaction from audiences.
Sampling was done on ground with positive feedback received from audiences while an exciting buzz at the most romantic time of the year was generated with much success for the brand.
The Khmer New Year was used as a platform to communicate the core message that traditional nutritious meals can be made easily with the help of Knorr Seasoning Powder.
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